Safe Import & Distribution
Based on safe raw materials and verified manufacturing technology, we import and supply only products that have passed MFDS review.
IMPORT
Import
With a verified global network and stable supply chain,
THE HQ officially connects premium brands and products to the domestic market
and creates trusted import distribution value.
OUR IMPORT
Premium Import Distribution / Premium Import Distribution
Since its founding in 2014, THE HQ CO., LTD. has grown into a comprehensive distribution company built on domestic and international product distribution and sourcing.
Through a verified global network and stable supply chain, we officially connect premium brands and products to the domestic market.
Since 2014
Global Sourcing
& Official Import
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Currently, Moutai (茅台) is the only product under official import and distribution, and we operate a stable import and supply system through cooperation with verified global partners.
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Our import portfolio will expand gradually, and we are broadening our partnerships through selected channels such as international cruise duty-free shops and downtown tax-refund stores.
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Going forward, THE HQ will continue to grow as a comprehensive distribution company that supplies verified products to domestic and international markets, guided by trust, quality, and efficiency as our core values.
Verified Supply Capability
Through ongoing cooperation with global partners, we select and source premium products with excellent technology and proprietary ingredients.
Trusted Partner
Through official supply chains and transparent distribution systems, we create import distribution value that customers and partners can trust and choose.
BUSINESS AREAS
Import Portfolio / Import Business Areas
Currently, Moutai (茅台) is the only product under official import and distribution, and our import portfolio will expand gradually.
01
Premium SpiritsPremium Spirits
Starting with the official import of Moutai (茅台), we are entering the premium spirits market in earnest and supplying high-end channels including duty-free, department stores, and hotels.
02
Global DistributionGlobal Distribution
We have import and distribution infrastructure connecting domestic duty-free, tax-refund, and online channels with overseas cruise, Southeast Asia, and Middle East channels.
PREMIUM SPIRITS BRAND
Moutai Business Overview
This spirits distribution business imports Moutai (茅台酒), China's representative premium baijiu, through official supply chains and supplies it to premium domestic and overseas distribution channels.
Moutai is China's finest spirit, produced in Maotai Town, Guizhou Province through traditional fermentation and distillation. With deep, rich aroma, an average 53% ABV, and symbolic status as a state banquet liquor, it holds high brand value in global markets.
- Official Contract A stable import and supply structure based on cooperation with Moutai headquarters
- Premium Channel Operations Infrastructure suited to premium spirits distribution including duty-free, cruise, department store, and online channels
- Global Distribution Expansion Full-scale overseas distribution through duty-free channels as well as the domestic market
PARTNERSHIP
THE HQ signs domestic and global distribution contract with Moutai
Distribution specialist THE HQ has signed an official contract with world-renowned Chinese baijiu brand Moutai and is expanding overseas distribution through duty-free channels as well as the domestic market. Through this partnership, we have gained the competitiveness to deliver Moutai's premium value to consumers worldwide based on a global spirits network.
53%
Representative ABV
500ml
Standard Volume
Official
Official Import
PRODUCT LIST
Moutai Import Line-up / Moutai Import Line-up
Authentic Moutai lineup — Common aroma: Jiangxiang baijiu / Ingredients: sorghum, wheat, water · Storage: sealed in a cool, dry place
Classic Series
| Product | Volume | Alcohol | Characteristics |
|---|---|---|---|
| Moutai Feitian 53% | 500ml | 53% vol | China's representative premium baijiu; classic Feitian (飞天) line of authentic Moutai |
| Moutai Authentic | 500ml | 53% vol | Elegant jiangxiang aroma and smooth body with a clean, long finish |
| Moutai Kaihua Feitian | 500ml | 53% vol | Elegant jiangxiang aroma with subtle floral notes and a clean, sweet finish |
| Moutai Jinzhen | 500ml | 53% vol | Bright, lively aroma blending jiangxiang with floral, fruity, and sweet notes |
| Moutai Xiyan · Hong | 500ml | 43% vol | Clean jiangxiang aroma with subtle fruit notes and a smooth, refreshing finish |
Premium & Aged Series
| Product | Volume | Alcohol | Characteristics |
|---|---|---|---|
| Moutai 43% | 500ml | 43% vol | Balanced jiangxiang aroma, smooth and rich body, long finish |
| Aged Moutai 15 Years | 500ml | 53% vol | Smooth, mellow palate with matured complex aroma |
| Aged Moutai 30 Years | 500ml | 53% vol | Harmony of smooth palate and deep aged aroma |
| Moutai Golden Prince | 500ml | 53% vol | Fresh grain aroma blended with smooth jiangxiang and koji notes |
| Moutai Jiangxiang Classic | 500ml | 53% vol | Standard of traditional jiangxiang aroma with subtle honey and nut sweetness |
DISTRIBUTION CHANNELS
Domestic & Overseas / Domestic & Overseas Distribution
To maximize the value of imported products, we connect domestic duty-free, tax-refund, and online channels with overseas cruise, Southeast Asia, and Middle East channels.
01
DOMESTIC DISTRIBUTION
Domestic Distribution
Duty Free
We provide premium brand experiences through major domestic duty-free channels including Shilla Duty Free Jeju, Lotte Duty Free Jeju, HDC Shilla Duty Free, and Gyeongbokgung Duty Free.
Tax Refund Stores
Starting with Intime Cosmetic in Jeju, we are expanding tax-refund channels including Seonganbo, Gangjeong Port souvenir shop, Lotte City Galaxy store, and Sambodang (参宝堂).
Online Sales
We promote and sell products through the ÉCLACELL official mall and Smart Store, and also operate private group-buying through influencer collaborations.
02
OVERSEAS DISTRIBUTION
Overseas Distribution
Cruise Duty Free
We are present in and distribute through duty-free shops on major cruise vessels including Adora Magic City, Adora MV Mediterranea, Dream Cruises Blue Dream Melody, and Piano Land.
Singapore · Indonesia
Through a master distribution agreement with JOE'S OUTLET, we began cosmetics distribution, established an Indonesia entity, and signed a Southeast Asia master contract (annual USD 2.3M+).
Middle East · Global Expansion
Through the Shanghai beauty trade show, we are expanding our global buyer network and positively reviewing entry into Abu Dhabi department stores and airport duty-free shops.
BUSINESS PARTNER
Manufacturing & Supply / Manufacturing & Distribution Partners
Through cooperation with verified manufacturing and distribution partners, we have built a stable import and supply system.
Moutai (茅台) Headquarters
Official import and global distribution of authentic products through an official contract with China's leading premium baijiu brand
Guangdong Pharmaceutical
Co-development and production partner for health functional foods including Seonganbo and Haemahwan
Daedong Korean Ginseng
Manufacturing and distribution partner for Cheonilhwang black and red ginseng products
JOE'S OUTLET
Master distribution partner for live commerce and offline stores in Singapore
DRH / Cell Science
Technology and patent cooperation for ÉCLACELL products based on confirmed cell culture fluid
Hwacheong Group
Distribution channel linkage through cruise, duty-free, and inbound tourism networks
THE HQ CO., LTD.
- CompanyTHE HQ CO., LTD.
- CEOSuhan Woo
- FoundedJune 2014
- Head Office12F, 19 Saemunan-ro 5-gil, Jongno-gu, Seoul
- Main BusinessCosmetics, health functional foods, distribution, spirits