HISTORY

History

Since its founding in 2014, THE HQ has built trust and growth
as a comprehensive distribution company in cosmetics, health functional foods, and premium spirits,
based on domestic and international distribution and sourcing.

THE HQ HISTORY
    • Established International Deokryung Korea and China entities
    • Opened tax-refund store Sambodang (参宝堂)
    • Official import of premium baijiu Moutai
    • Exports to China, Taiwan, Hong Kong, Japan, and more
    • Established International Deokryung Japan entity
    • Entered duty-free shops on China–Japan cruise routes
    • Entered Shinsegae Duty Free
    • Launched ÉCLACELL brand
    • Entered Doota and Jeju Lotte Duty Free
    • Entered Shilla Duty Free Jeju and opened store
    • Entered HDC Shilla Duty Free and opened store
    • Company name change; launched ÉCLACELL DRH Lifting
    • ÉCLACELL master distribution agreement in Singapore
    • Expanded cruise duty-free presence (Adora and 5 other vessels)
    • Opened Gangjeong Village Association souvenir shop in Jeju
    • Opened Galaxy store on 4F of Jeju Lotte City Hotel
    • Launched fermented cosmetics brand CLELURE
    • Entered Lotte Duty Free Jeju and opened store
    • Exhibited at Shanghai trade show (ÉCLACELL, CLELURE)