DISTRIBUTION

Distribution

THE HQ connects domestic duty-free, tax-refund, and online channels with overseas cruise, Southeast Asia, and Middle East channels
to deliver the premium value of imported products to consumers.

OUR DISTRIBUTION

DISTRIBUTION CHANNELS

Connected Channels.
Scalable Reach.

THE HQ CO., LTD. builds diverse online and offline channels aligned with evolving distribution environments and continues expanding from Korea into global markets.

6+ Major Domestic & Global Channels Online and offline distribution network
30+ Global Partnerships Collaboration with strategic partners
10+ Countries & Regions Expansion centered on Asia and the Middle East
24/7 Global Operations Sustainable distribution infrastructure

Domestic Duty-Free

We operate in major downtown and airport duty-free stores including Shilla, Lotte, and Shinsegae to deliver premium brand experiences.

Tax-Refund Stores

In key downtown districts, we offer foreign visitors convenient shopping experiences and communicate brand value.

Online Sales

We expand digital distribution through official brand stores and e-commerce platforms.

Cruise Duty-Free

Through partnerships with global cruise lines, we deliver premium shopping experiences at sea.

Singapore · Indonesia

We are strengthening local distribution networks with a focus on Southeast Asian markets.

Middle East Expansion

Based in the UAE, we are expanding premium beauty and lifestyle brands across the Middle East.

INTEGRATED DISTRIBUTION

Domestic & Global Network/Domestic & Global Distribution Infrastructure

We operate an integrated distribution system connecting Lotte, Shilla, and HDC duty-free entry with Jeju and Seoul tax-refund stores, cruise duty-free, Southeast Asia, and Middle East channels. Starting with Moutai import, we have entered the premium spirits market in earnest and have infrastructure capable of overseas export as well as domestic distribution.

4+Cruise VesselsMajor vessels including Adora and Dream Cruises

4Domestic Duty-Free ChainsShilla, Lotte, HDC, Gyeongbokgung

230만$+Southeast Asia Supply ContractSingapore and Indonesia master distribution

10+Countries & RegionsExpansion centered on Asia and the Middle East

DOMESTIC DISTRIBUTION

Domestic Channels/Domestic Distribution

DUTY FREEDuty-Free Distribution

We are present at Shilla Duty Free Jeju, Lotte Duty Free Jeju, HDC Shilla Duty Free, and arrival-hall Gyeongbokgung Duty Free, and plan to expand touchpoints in Seoul and overseas duty-free.

신라면세점 제주
롯데면세점 제주
HDC 신라
경복궁 면세점

POST-TAX RETAILTax-Refund Distribution

Known in the travel industry as Tax Refund stores, our tax-refund business began with Intime Cosmetic in Jeju and gradually expanded to health food stores such as Seonganbo. Two stores opened in 2024, with the Jeju downtown red ginseng and pearl specialty store Sambodang (参宝堂) opening in 2025.

인타임 코스메틱
선간보
갤럭시 매장
삼보당(参宝堂)

ONLINE SALESOnline Sales

We promote and sell products through our ÉCLACELL shopping mall and Smart Store, and operate private group-buying through collaborations with multiple influencers. Notable results were achieved in ÉCLACELL mask pack group-buying through collaboration with show host Jo Yoon-ju.

에끌라셀 자사몰
스마트스토어
인플루언서 공구

OVERSEAS DISTRIBUTION

Global Expansion/Overseas Distribution

CRUISE DUTY FREECruise Duty Free

Parent company Hwacheong Group operates China inbound tourism-related businesses. Since the recovery of Jeju cruise routes in 2023, it accounts for 90% of cruise tourist attraction and began supplying domestic brands to onboard duty-free shops.

Adora Magic City

Shanghai–Japan–Jeju–Shanghai (4N5D) · 136,201 tons / 5,246 passengers · 2,125 cabins

Adora MV Mediterranea

Qingdao–Japan–Jeju–Qingdao (4N5D) · 85,619 tons / 2,680 passengers · 1,057 cabins

Dream Cruises Blue Dream Melody

Tianjin–Japan–Jeju–Tianjin (2N3D–4N5D) · 77,500 tons / 2,360 passengers

Piano Land

Shanghai–Japan–Busan–Shanghai (4N5D–7N8D) · 42,289 tons / 1,580 passengers · Planned 70,000 tons

SINGAPORE & INDONESIASingapore & Indonesia Export

We began cosmetics distribution through a master distribution agreement with JOE'S OUTLET. After strong response in Singapore, we entered Indonesia, established a subsidiary, and signed a Southeast Asia master contract (annual USD 2.3M+). Starting at USD 2.3M in the first year, we signed supply contracts expanding 20–30% annually.

싱가포르 법인
인도네시아 법인
동남아 총판

MIDDLE EAST & GLOBALMiddle East & Global Expansion

Through the May 2024 Shanghai beauty trade show, we made positive contact with buyers for our beauty products, and ÉCLACELL is positively reviewing entry into department stores and airport duty-free shops in Abu Dhabi, UAE.

국제 뷰티 전시회
아부다비 입점 검토
중동·중국 바이어 네트워크

HWACHEONG GROUP SYNERGY

Travel & Distribution/Travel & Distribution Synergy

With full support from parent company Hwacheong Group, we deliver premium brand value to domestic and international markets through a distribution network linked to Korea–China–Japan cruise tourist attraction, charter flights, and duty-free business.

Distribution & partnership inquiries →